UX Design
User Experience (UX) Design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves understanding the different journeys your users are on, as well as aspects of branding, usability and function. The Human-Centered design approach is to connect with your user, as you are planning for your digital transformation.
Nemours Children’s Health
Goals
• Develop a fully responsive and cohesive website from adaptive
• Create a new design system, patterns, colors, fonts and custom iconography
• Build new site architecture and organization
• Transform the site from a “brochure” to conversion-focused strategic marketing site (mobile first)
• Establish call to actions to allow parent to schedule online appointments
• Produce research, competitive analysis, positioning matrix, content strategy, site maps, wireframes, functional requirements and style guides for various channels
Citi
Implemented design thinking and WCAG (Web Content Accessibility Guidelines) to improve the overall design accessibility for marketing banners, home pages and overlays to create a seamless user experience.
“Design is just not what it looks like. Design is how it works.”
— Steve Jobs