Design Thinking
Design thinking is a process for creative problem solving.
Nemours Children’s Health
Graduate Medical Education UX Design Journey
The Ask: Current state of Graduate Medical Education (GME) needs a revamp to responsive design. GME will stay on main site, not a sister site for MVP 1. Design without developer support.
• Competitive analysis
• Implement new site map and architecture
• Art direct a photoshoot rather than using all stock photography
• Collaborate on content strategy
• Build a user-friendly experience in Adobe Experience Manager (AEM)
MVP 1 Completion: Business partner sign-off and launch pages.
Organize website in a sitemap to create structure and ultimately allow for easy navigation.
Whatever it is, the way you tell your story online can make all the difference.
New Graduate Medical Education Experience
Nemours KidsHealth
Wireframes & Design
The Ask: Create a modern user experience that is WCAG friendly
• Develop wireframes to inform hierarchy, content and imagery.
• Collaborate with agency to develop reusable components across channels
• Update and implement content on third-party sites for purchase
Updated original JPG graphics to rich text to improve mobile experience. The design helped to inform content and allow for content editors to effortlessly provide copy where needed.
Developed wireframes to balance both visual design and content-friendly pages making the page scan-able and easy to read.
After sign-off, final content and images were uploaded in AEM, 70+ pages were launched.
Nemours User Testing
Online Scheduling Improvements
Leveraging user testing we examined sticking points where multiple users addressed concerns. The design team collaborated on how to improve and implement changes to make online scheduling user friendly.
Summary: There was a need to create an intuitive patient experience. The goal was to clarify patient types and progress parents through the flow with less confusion. The ultimate goal was to make enhancements to the current experience, until all online appointments were via the Nemours App.
“Usabitlity is about people and how they understand and use things, not about technology.”
— Steve Krug, author